On November 22, Tekvocation held a session of its Knowledge Hub - Friday Expert Series, featuring Mrs. Madhavi K R, an esteemed educator and trainer with extensive experience in communication, leadership, and Business English.
In her session Madhavi introduced The Mobile App and Freemium Marketing During the session, She outlined that the freemium model involves providing a product or service for free initially, with the option to upgrade to a paid version later. This approach aims to build trust by offering value upfront, encouraging free users to eventually transition to paid subscriptions.
We discussed the importance of engaging users with personalized strategies and maintaining loyalty by leveraging unique app features. The session also covered app categories, which include:
Free Apps: Offering basic features at no cost. Offering basic features at no cost.
Paid Apps: Providing premium features through subscriptions or one-time payments.Examples like in-app purchases and paid downloadable versions were highlighted to illustrate this segmentation.
It was emphasized that while the freemium model provides free access to attract users, its ultimate goal is converting them into paying customers.
The discussion highlighted key success factors, including:
- Addressing core business needs through the model.
- Having scalable infrastructure to support both free and premium users.
- Clearly differentiating between free and paid features to motivate upgrades.
- Ensuring an easy and smooth progression from free to premium versions.
Social media platforms were identified as key tools for spreading awareness and generating interest in new apps.It was discussed that keywords play a vital role in improving app visibility. Using platforms like Google Play, Amazon, and App Stores was recommended to ensure apps reach their target audience effectively.
Conclusion
Attending this session provided me with valuable insights into mobile app marketing and the freemium model. Additionally, the importance of scalable infrastructure and app segmentation was emphasized as critical for long-term success in the competitive digital landscape.