During the discussion, Mr. Nishanth C P shared how Energy 24by7’s growth was propelled by an unexpected moment, a YouTube video by a small creator showcasing their product, which went viral and brought thousands of inquiries within weeks. While the surge tested their supply chain capacity, it also highlighted the power of authentic storytelling and educational marketing. He explained that complex products demand communication that informs rather than merely advertises, and that genuine demonstrations, explainer videos, and customer education can create deeper trust than traditional marketing. He also emphasized the importance of preparedness and aligning promotional efforts with operational readiness.
Mr. Nishanth C P provided valuable guidance to the young team of new marketing division of Tekvocation Pvt Ltd. on approaching clients for their marketing services and building long-term professional relationships. He encouraged researching a client’s business before meetings, identifying gaps, and presenting tailored solutions rather than generic pitches. His philosophy centered on “under-committing and over-delivering,” stressing that credibility grows through honesty and consistency. He further advised the team to make use of platforms like LinkedIn for outreach, maintain clear communication with decision-makers, and frame proposals around measurable outcomes. Rather than pushing for immediate sales, the focus should be on understanding the client’s needs and offering lasting value
The conversation also touched upon challenges such as rejection, negotiation, and client retention. Mr. Nishanth C P reminded the participants that setbacks are part of the process and that professionalism, empathy, and follow-through can turn criticism into opportunity. His anecdote of converting a dissatisfied customer into a brand advocate through personal attention illustrated the importance of responsiveness. He also noted that understanding market expectations from visual aesthetics to tone of communication plays a crucial role in connecting with diverse industries, whether in technology, education, or energy.
In closing, the Mr. Nishanth C P underscored that modern marketing is less about persuasion and more about trust.