As part of its Knowledge Hub initiative, Tekvocation hosted an insightful session on Lead Generation – B2B through Online Branding and Engagement on February 14, 2025. The session aimed to introduce participants to the fundamentals of lead generation and how businesses can leverage marketing to drive revenue growth.
The speaker, Mrs. Catherine Suchita J, brought valuable insights from her role as the Business Head - Operations and Marketing at Moneyline, a wealth management firm in Mysore managing significant assets and serving a diverse clientele. In addition, she contributes as a Consultant (Training) for TMI and provides expertise in Marketing and Operations at SMARAN Pyrolysis Technologies, focusing on bio-fuel and green alternatives.
The session highlighted the critical role of strategic decision-making in revenue generation, focusing on key marketing strategies like market research, inside and outside sales, and email campaigns for effective lead generation. Participants explored essential tasks such as market segmentation, setting research objectives, and data collection to optimize outreach efforts. Email campaigns were emphasized as a structured approach to engaging potential clients.
A key discussion centered on brand visibility and positioning in digital marketing. Mrs. Catherine Suchita J stressed that branding goes beyond logos and taglines, requiring a strong emotional connection with the audience. An interactive brainstorming session encouraged participants to strategize team building, goal setting, and marketing priorities. Website effectiveness was also explored, covering content optimization and the latest trends for enhanced customer engagement.
The session examined social media’s role in B2B lead generation, highlighting the importance of organic and paid strategies on platforms like LinkedIn and Twitter. Mrs. Catherine underscored content’s role in trust-building, with blog posts, case studies, and whitepapers driving engagement and decision-making.
By the end, participants gained actionable insights into strategic lead generation, digital marketing, and branding. Tekvocation’s Knowledge Hub continues to provide valuable industry insights, equipping professionals with tools to navigate the evolving digital landscape.