As industries evolve with digital transformation at their core, the demand for professionals skilled in smart, integrated tools has never been higher. Today’s market values individuals who can work with data, build digital campaigns, and optimize online engagement—all of which require more than just theoretical knowledge. To stay ahead, students and professionals alike must gain hands-on experience with platforms that mirror real-world business needs.
Zoho stands out as one such platform, offering an all-in-one suite of tools tailored for growing businesses. From visual data storytelling with Zoho Analytics, to impactful customer outreach through Zoho Campaigns, and lead generation via Zoho Landing Page, these tools address critical gaps in marketing, operations, and decision-making.
To introduce these capabilities to aspiring professionals, Tekvocation organized a one-day workshop titled Career Compass. The event brought together over 30 participants for a series of focused sessions. Shruthi Prabhakar and Prabhu Shankar led the Zoho Analytics session, teaching participants how to convert raw data into meaningful dashboards. Shashank and Ahamed guided them through the creation of personalized email campaigns using Zoho Campaigns. In the final technical segment, Manoj Kumar N R and Ranjan showcased how to design efficient, conversion-oriented landing pages. A soft skills session by Sandhya complemented the technical learning, covering resume-building, interview techniques, and professional readiness.
With the enthusiastic participation of over 30 students, Career Compass not only introduced attendees to essential industry tools but also emphasized the importance of combining technical proficiency with workplace professionalism. By blending practical learning with the power of Zoho’s digital ecosystem, the event proved to be an insightful step forward for all participants on their journey toward career success.